About

Hello there! Welcome to my site.

Since 2012, I’ve been crafting effective, B2B content for some of the biggest names in tech, including Cisco, HP, Facebook, Salesforce, VCE, and EMC. Always eager to branch out, I’ve also written B2C for the public sector, solar, estate planning, and entertainment industries.

My approach is simple: Speak human. A passionate editor, I use emotional storytelling to cut through the noise. From emails to banners, microsites to infographics, even gamified training tools—it’s all an opportunity to connect with the reader on what matters to them.

I love working on quirky projects (here’s looking at you, VCE Sweatband Sam), but am just as happy diving into the nitty gritty of a case study or one sheet. So whether you need some creative, high-level ideation or ten abstracts in 24 hours, get in touch. I’d love to hear from you.

Work

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How QR codes are changing the touch-free payments experience

As part of my role as Content Producer at Adyen, I support our team with content strategy and execution, collaborating cross-functionally to source ideas, refine and write briefs for those ideas that support our goals, and either write or liaise with our freelancers to get the work done. This article about QR codes is an excellent example of the kinds of content and topics I write on regularly.

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4 Reasons Why Joe Mascardo Refers Every Company He’s Worked with to Lever

As a freelancer for Lever, I contribute email copy, blog articles, and landing page copy. This is an article based on a recent interview I did (December 2018) with one of Lever's clients, recruiter Joe Mascardo, who has referred Lever to three companies over four years. It was a fun story to hear and tell!

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How RFID Can Transform the Fan Experience at Fandom Events

As a freelance writer for Eventbrite, I contribute regularly to blog posts and tip sheets as a ghost writer. This is a fun example of a tip sheet I wrote which united two interests near and dear to my heart: technology and how it makes people's lives easier, and geek culture.

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The Best Event Apps for Every Type of Event

I write blog articles for Eventbrite on a range of topics from event marketing and technology, to industry news. This one in particular is an example of a SEO article I contributed that helped Eventbrite rank higher than competitors in search engine results.

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5 Things Game of Thrones Teaches Us About Employee Engagement

As a contractor at Glassdoor, I contribute blog articles on a variety of topics spanning employee engagement, company culture, and recruiting. This article is a great example of putting a pop culture spin on a business topic, as it tied employee engagement to the Season 7 finale of Game of Thrones.

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VCE Sweatband Sam

With the 2015 trade show season in sight, VCE tagged Bleu for help creating a new, engaging theme that would best 2014's “Sleuth the Truth” mustachioed success.
Finding the right combination of relatable and memorable was no easy feat, but a midnight light bulb moment won the day. My slogan “Don’t Sweat IT,” paired with a giveaway of VCE-branded sweatbands and a bearded mascot dubbed Sweatband Sam, united humor and whimsy to make an impact on the trade show floor.

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Cisco NOS At-A-Glance

The Cisco Network Optimization Service team needed an at-a-glance in support of its renewal campaign, fast. With one week allotted for round one to approval, there was no room for error. My first draft hit the mark and after minimal feedback, was ready to go on schedule.

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Resume

Summary
B2B copywriter with almost a decade of experience working in B2B and tech. Content editor with a passion for jargon-free, user-centric storytelling.

Experience
CONTENT PRODUCER 03/2020 – PRESENT
In my role as Content Producer at Adyen, I collaborate with an amazing cross-functional team with members from content, events, partners, product, and marketing to support Adyen’s brand goals in North America and beyond.

My responsibilities include creating persuasive, engaging content across the merchant decision-making cycle. From blogs, white papers and ebooks, to event promotions and sales tools, I help tell relevant stories on payments topics for a wide audience of industries and business types.

FREELANCE COPYWRITER 11/2015 – 03/2020
Writing copy for projects including email journeys, websites, abstracts, and landing pages for both B2B and B2C.

Clients: Lever, Glassdoor, Eventbrite, Bleu Marketing, Directives Online, and Flip the Switch

COPYWRITER BLEU MARKETING SOLUTIONS 01/2012 – 11/2015
Crafted copy and created content for chiefly B2B projects encompassing: Email campaigns, microsites, banner ads, PowerPoints, high impact direct mail, infographics, abstracts, one sheets, at-a-glances, case studies, and gamified training tools. Managed a tight-knit team of content writers and proofreaders.

Clients: Cisco, HP, VCE, Salesforce, SuccessFactors, Facebook, Xerox, New Relic, SolarCity, DYMO, Accela, and Fenix

PROOFREADER BLEU MARKETING SOLUTIONS 01/2012 – 11/2015
Proofread outgoing deliverables for errors and adherence to client style guides.

EDITORIAL INTERN JOSSEY-BASS (WILEY) 05/2009 – 06/2010
Managed unsolicited submissions; transferred manuscripts to production; processed author contracts and payments; solicited peer reviews of manuscripts and proposals.

WORKSHOPS INTERN 826 VALENCIA 05/2008 – 08/2008
Supported writing workshop program via admin duties; updated online calendar, processed applications, maintained leader database; created and ran three writing workshops.

COPY EDITOR THE CAMPANIL (MILLS COLLEGE) 09/2007 – 05/2009
Copyedited all articles during production for adherence to AP style guide; worked with writers as a resource during pre-production.

Education
M.Sc. British Literature, 2011
University of Edinburgh, UK

B.A. English Literature & Music, 2009
Mills College, Oakland, CA

Awards
Davey Awards: Gold 2013 (HP Super Heroes); Gold 2012 (HP Super Recruit); Silver 2015 (Fenixlive.com); Silver 2015 (Facebook Training Video); Silver 2015 (New Relic)

How QR codes are changing the touch-free payments experience

4 Reasons Why Joe Mascardo Refers Every Company He’s Worked with to Lever

How RFID Can Transform the Fan Experience at Fandom Events

The Best Event Apps for Every Type of Event

5 Things Game of Thrones Teaches Us About Employee Engagement

VCE Sweatband Sam

Cisco NOS At-A-Glance